Simply since you begin a enterprise doesn’t imply you routinely inherit the arrogance and swagger paraded by entrepreneurs on social media. It could possibly take time to imagine in your self, your product, and your model.
In case you’re struggling to keep up wholesome habits or missing the tenacity to sort out the following problem in your enterprise, there’s hope. By boldness, you’ll be able to discover ways to develop your enterprise with out regrets, in addition to develop your individual private energy as an entrepreneur.
Jennifer Cohen’s constructed a enterprise across the energy of boldness. She is an entrepreneur, model builder, podcaster, writer, and educator. She’s written three books within the health, wellness, and wholesome habits house and labored with world-famous clientele that has included Hollywood celebrities, Olympic athletes, blockbuster recording artists, high CEOs, and extra.
She has offered corporations for tens of millions of {dollars}, appeared on main community exhibits, and based and hosts the top-rated Habits & Hustle podcast. Cohen can also be an in-demand motivational speaker for a spread of corporations in addition to enterprise colleges, and her TEDx discuss has greater than 5 million views on YouTube.
Boldness is an typically misunderstood idea, and in her new e book, Greater, Higher, Bolder, Cohen breaks down her unequalled life expertise into sensible steps everybody can be taught to unlock the life you need that’s hiding in plain sight.
Q&A with Jennifer Cohen
We caught up with Cohen about her new e book and the brand-building methods she’s discovered all through her profession.
Q: What’s one factor you’ve carried out this week that helped your enterprise?
A: Say no to pointless conferences. So typically, we really feel like we have now to say sure to the whole lot, however what we don’t do sufficient of is say no. Once you say no to 1 factor, you’re really saying sure and making house for one thing else. Priorities are essential. Worth your time and solely say sure to what you are feeling is consistent with your present priorities.
Q: What challenges in your enterprise are you trying ahead to tackling in 2023?
A: Streamlining my workflows for larger productiveness and effectivity in all of my tasks is a most important objective of 2023. “Delegate to raise” is my mantra going into the brand new yr.
Q: There’s this debate within the entrepreneurial group about work/life steadiness and whether or not it’s attainable while you’re constructing a enterprise from scratch. What’s your recommendation for early-stage founders struggling to steadiness private {and professional} well being?
A: Don’t. You must go all in on no matter you are attempting to construct with focus and boldness. The concept of labor/life steadiness is for these with a 9-5, not entrepreneurs.
Q: You constructed a number of companies round a model. Now, you’re constructing a enterprise round your private model. What are the variations between the 2 methods to develop a enterprise?
A: They’re extra comparable than individuals may understand. Quickly each enterprise will probably be fueled or failed by the content material they do or don’t create.
Q: You’ve efficiently offered bodily, digital, and mental merchandise. What methods have labored for you throughout your profession to inspire an viewers to purchase?
A: Constructing a group is among the greatest methods you’ll be able to promote any product. A podcast viewers converts so effectively purely as a result of your viewers feels as if they’re your folks, that they know you and are part of your group.
Q: The net well being and wellness trade skyrocketed within the final couple of years for apparent causes. How do you keep belief together with your viewers figuring out there are such a lot of differing opinions only a swipe or click on away?
A: My viewers has been with me for years, they usually know my experience and expertise within the house. Additionally they know that I’m always studying and staying updated on the newest science progress, and discoveries in well being, health, and wellness.
It is important to maintain an open thoughts to studying and rising, irrespective of how established you’re in your subject.
Q: Your TED discuss on boldness from 2019 has shut to five million views. What modified after that discuss?
A: It positively led to extra talking engagements and a newfound sense of confidence on the stage.
Q: You’ve talked about “boldness” as a talent you’ll be able to follow. How can a founder train boldness of their enterprise?
A: All the time advocate for your self, what you need and what you realize your enterprise wants. In moments the place you are feeling your self acquiescing to no matter is introduced to you, however you realize it’s essential to converse up, do it.
Q: What motivated you to start out your podcast Habits and Hustle? What did it really feel like being “on the opposite aspect of the mic” interviewing celebrities, well being icons, and enterprise homeowners?
A: Success might be straight attributed to every day habits. I’ve at all times been interested in what every day habits probably the most profitable entrepreneurs possess, so it was a pure transition to the idea of my podcast. I additionally wished a solution to give again to my viewers, and I couldn’t consider something higher than offering them precious recommendation, information, and knowledge from people who have dominated of their respective industries.
Q: In your new e book, Greater, Higher, Bolder, you share case research of boldness in motion. What’s probably the most unlikely story of boldness that you just included within the e book?
A: How getting the flawed electronic mail modified the trajectory of my profession.
You by no means know what alternatives can come from supposed errors.
Q: Failure is one other in-vogue subject for startups and entrepreneurs. Whereas, on reflection, failure can look like a superb factor, how do you take care of the ache of failure within the second?
A: It may be laborious to take care of failure momentarily, however dwelling on something is a waste of time.
Q: Have you ever at all times recognized what you wished in enterprise? Or have there been instances while you’ve misplaced monitor of your imaginative and prescient?
A: Being an entrepreneur has at all times been in my DNA.
Q: You’ve labored intently with profitable individuals, from athletes to enterprise leaders to celebrities. How do you suppose they maintain success?
A: Sustaining wholesome every day habits is, definitely, the important thing to sustaining success. Habits are the constructing blocks to getting the life you need to stay.
Q: What does success seem like for Jen Cohen?
A: To me, it’s all about dwelling a wealthy life, and I don’t imply financially wealthy. I imply wealthy with which means, experiences, reminiscences, family members, and true success. That’s my concept of success.
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